Innovate By Day

Innovate By Day is a leading digital content agency for film marketing in Toronto, bringing together strategy, storytelling, and tech to help media and cultural brands reach their audiences in meaningful, measurable ways. With deep roots in Canada’s entertainment sector, Innovate By Day partners with film and TV creators, networks, studios, and cultural institutions to craft high-impact digital campaigns, drive audience growth, and amplify brand visibility.

Founded by media professionals, Innovate By Day understands the unique demands of the film and television industry. Whether it’s launching a new scripted series, boosting engagement for a documentary, or driving viewership across streaming platforms, they develop customized digital strategies that resonate across platforms—turning passive viewers into active communities.

Their core services include:

Content Strategy & Campaign Planning – Grounded in research, trends, and performance data, every campaign is tailored to the goals of the project, whether that’s tune-in, ticket sales, or long-term audience loyalty.

Branded Content Production – Innovate produces original behind-the-scenes videos, motion graphics, short-form interviews, trailers, and promotional assets built specifically for digital and social.

Social Media Management & Community Building – They don’t just post—they engage. Innovate builds loyal fanbases and online communities with curated content calendars, real-time engagement, and analytics-driven growth tactics.

Paid Digital Advertising – Extend your campaign’s reach with expertly managed social and digital ad buys across platforms like YouTube, Meta, and TikTok.

Analytics & Reporting – Transparent performance reports track impact and ROI, helping content creators understand what resonates and why.

What truly sets Innovate By Day apart is their collaborative process. They work alongside filmmakers and producers from pre-production to launch, acting as both creative partners and digital strategists. With a background in film and cultural production, the team brings a nuanced understanding of audience behavior, genre trends, and release schedules unique to the entertainment industry.

Based in Toronto, Ontario, Innovate By Day has worked with some of the biggest names in Canadian film and TV while also supporting indie creators and nonprofit cultural projects. Their portfolio spans drama, documentary, unscripted, kids’ content, and Indigenous storytelling—making them a trusted partner for productions of all scopes and sizes.

For producers, studios, and creators seeking full-service digital marketing tailored for film and TV, Innovate By Day delivers the strategy, content, and campaign execution that turns great stories into audience-driven successes.

Explore Innovate By Day’s profile on Film Team to discover how their team can help your next project grow, connect, and convert in the digital world.