Michael Welfle Verified listing

Michael Welfle is a highly accomplished Creative Producer and Post-Production Supervisor based in Toronto, Ontario, with more than 11 years of experience in TV, media, and tech. Currently leading production and post-production operations at Shopify, Michael has played a pivotal role in shaping one of the most robust internal video teams in the Canadian tech sector.

Michael’s strength lies in his rare blend of technical infrastructure expertise, creative leadership, and hands-on production management. He began his career as a Production Assistant and steadily rose through the ranks to manage and mentor teams of Producers, Production Managers, Post Supervisors, and Motion Designers. His multi-disciplinary skill set allows him to contribute across every phase of the content creation process—from development and pre-production to post and delivery.

At Shopify, Michael has overseen the production of 350+ original video projects, including TV series, feature documentaries, online advertisements, branded YouTube series, and a wide array of educational and social-first content. He was instrumental in designing the infrastructure that allowed the team to scale quickly and deliver consistently high-quality work at volume.

Core Expertise

• Creative Producing – Overseeing editorial and visual direction across diverse formats and genres.
• Post-Production Supervision – Designing workflows, asset management systems, and finishing pipelines.
• Video Operations Strategy – Building team structure, scheduling systems, and resource planning models.
• Cross-Functional Team Leadership – Leading and mentoring creative, technical, and operations teams.
• Tech Integration – Implementing tools for media storage, tagging, retrieval, and versioning.

One of Michael’s signature achievements is constructing a custom media asset management (MAM) system that empowers the team to organize, repurpose, and retrieve footage efficiently. He also developed a production framework from scratch, including budgeting tools, resourcing plans, content guidelines, and standardized workflows—allowing producers to focus on creating impactful content rather than navigating bottlenecks.

Michael’s career has been defined by adaptability and innovation. Whether producing a studio-filmed mini-doc, scaling an in-house video pipeline for a global SaaS brand, or optimizing post-production for a multiplatform rollout, Michael brings structure, clarity, and creative vision to every production he touches.

Location & Availability

Michael is based in Toronto, Canada, and is available for work-for-hire, creative producing, post-production supervision, and consulting engagements. He brings a systems-first mindset and a hands-on approach to any production environment—making him a vital partner for teams looking to build, scale, or streamline their content operations.